The Apple Service Experience 1
A few days ago I noticed some spots on my iPhone's display. I tried wiping them off, but upon closer examination I could see that they were actually underneath the glass.
Today I went to Apple's website and made an appointment to visit the Genius Bar at the Apple Store that is five minutes from my house. My appointment was for 7:30pm.
I showed up around 7:25, and promptly at 7:30, they called my name. I showed the guy my phone and he confirmed that he could see the bubbles too. He took it in the back for a few minutes, then came out and said "I'm just going to replace the phone". At 7:45, I walked out with a new iPhone.
I came home, put the iPhone into the dock, and iTunes asked me if I wanted to restore the latest backup, or initialize this as a new phone. I chose to restore from backup. iTunes did its thing, and ten minutes later, I had all my data back inside the new iPhone. Bookmarks, contacts, calendar, everything. Even some new bookmarks that I had added to the Home screen (a feature only made available a few hours earlier by a software update) got restored correctly.
Now imagine what this experience might have been like if I had instead owned a Motorola phone, or a Nokia phone. Any other phone, really. Purchased from any other store.
Does anyone still not understand the reasoning behind this?
